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Omni Rancho Las Palmas Resort & Spa

19 mar 2018 8:30 a.m. - 19 mar 2018 12:00 p.m.

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Course 2: Advertising, Promotion, and Scientific Content Review Process

Perspectiva general

Short Course* Registration: 8:00AM-12:00PM

This course will discuss the basics of advertising and promotion regulation (including scientific content) and then explore how to create an effective and agile system (people, process, technology, and training) to support content development, review, and management. We’ll explore how to use risk and brand maturity assessments to reduce review complexity and streamline processes for time sensitive materials.

*Short Courses are not included in the conference registration and require a separate fee.

Return to Medical Affairs and Scientific Communications Forum

Objetivos de aprendizaje

At the conclusion of this short course, participants should be able to:

  • Review the current and evolving regulatory landscape
  • Discuss how content review is a integrated system from ideation to content expiration
  • Describe how each system element (training, people, process, technology) must work as a whole in an agile and continually improving structure and explore best practices for each
  • Discuss how to easily incorporate risk assessments into review processes

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