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Sheraton Pentagon City Hotel

2024 年 03 月 05 日 11:00 上午 - 2024 年 03 月 05 日 4:00 下午

900 South Orme Street, Arlington, VA 22204, USA

Drug and Biologic Ad Promo Primer

This is a Virtual Pre-Conference Short Course in conjunction with the Advertising and Promotion Regulatory Affairs Conference

概览

*Short Courses require an additional registration fee. You do not need to be registered for the forum to attend*

DIA’s Ad Promo Primer returns this year for participants to learn about prescription drug and biologic promotional standards, tactics, execution, and enforcement. The primer is practical and key for those new to the field as well as experienced professionals who are seeking a refresher. The primer will be virtual and is designed for Regulatory, Legal, Medical, Compliance, or Marketing professionals, their advisers, and consultants, or for Students or anyone else in the field interested in networking while learning more about prescription drug or biologic product promotion.

Registration for Virtual Short Course(s) must be completed prior to event taking place in order to access. No registrations will be accepted during or post-event.

学习目标

Upon completing this course, attendees will be able to:
  • Describe the current regulatory/legal/compliance environment pertaining to the advertising and promotion of prescription drugs and biologics
  • Examine the FDA (OPDP/APLB) advertising and promotional requirements, including claim support requirements, fair balance expectations, internet and social media challenges, product booths at medical conventions, patient involvement and outreach, and disease state programs
  • Discuss the importance of the promotional review process, and be equipped to serve as a leading member of a promotional review committee

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